A 10" What ??

Two Men were out fishing when one decides to have a smoke He asks the other guy if he has a lighter He replies "Yes I do!" and hands the other a 10 inch long BIC lighter
Surprised the guy asks "Where did you get this?" The guy replies "Oh I have a personal genie."
The first man asks "Can I make a wish? " Sure says the other man "Just make sure that you speak clearly cause he is a little hard at hearing"
"Ok I will" says the other as he rubs the lamp a genie appears and asks the man what he wants
The man says " I want a Million Bucks " The genie says OK and goes back to his bottle and 10 seconds later a million ducks fly over head
And the guy says to the other " Your genie really sucks at hearing doesn't he?"
The other man replies "I know, do you really think I asked for a 10 inch BIC"