Why Formuler and not Formula?

I just wonder where the non-word Formuler comes from?

Maybe from the same dictionary pharmaceutical companies use?

"lmao"...!

Or German. Now either one would make sense.

Sounds about riot...lol

Formuler Design Center and Research & Development headquarters are based in Korea.
Official Formuler sales representatives, logistics, and support centers are located in the EU.

Some of the early version were named F1 and F2 and etc...
Korea also has it's hands in Formula1 racing and the renault racing team, so this could be related but they had to use different spelling maybe due to copyrights or something.. maybe.

Or spelling it as Formuler maybe has some meaning to Koreans that we do not know about ??:eek:

or clever marketing? by misspelling a word it sticks out in your mind as odd, so you remember it better than a competing product with a "normal" name

...............